No matter what kind of business you’re in, marketing is crucial. Authors must market themselves and their book,should they wish to sell it. Before spending a heap of dollars to engage a marketing organisation to help you market yourself and your book, there are 3 marketing approaches one can take at no cost, these being:
- Stand for something
- Use social media
- Use traditional media
This is discussed in the following short documentary, and can be implemented by any author to help them on their way.